Wonderland

wonderland-steven-johnson

Deep history can usually be detected in the most banal of artifacts, if you know where to look. Consider one of the most derided items on a modern supermarket shelf: the humble Doritos chip. Originally introduced in 1964 as an exclusive treat for Disneyland visitors, showcased at the “Casa de Fritos” in Adventureland, Doritos have become the crown jewel in the Frito-Lay empire of snacks.

-Steven Johnson, Wonderland: How Play Made the Modern World

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