We are “well filled with data” in today’s networked society. If you don’t believe me, open your computer and roam the web for five minutes. In a period of time only slightly longer than the average television commercial break, you will have generated, through your web activity, an identity that is likely separate from the person who you thought you were. In a database far, far away, you have been assigned a gender, ethnicity, class, age, education level, and potentially the status of parent with x number of children.
-John Cheney-Lippold, We Are Data: Algorithms and the Making of Our Digital Selves